Businesses create a lot data and for them to use the data meaningfully, they need to use business intelligence applications software to analyse the raw data and translate it into a reliable information. In business processes, companies continuously create data, which may be stored in files, spreadsheets or other forms of databases. This data is a valuable tool for the company in making key decisions and improving the functional role of different departments of the business.
What is business intelligence?
In definition, business intelligence-BI is an umbrella term, meaning that it is a term that carries many terminologies such as data mining, data analytics, data querying and data reporting with use of business intelligence software. It is therefore a process of software applications that is used to analyze an organization’s raw data and provide meaningful information, which can be relied upon in making key business process decisions.
Small businesses are still not embracing the potentials, which are presented by business intelligence tool in their processes because they are reluctant in investing in this essential technology. These small businesses can leverage analytics capabilities and be able to transform their decision-making processes and steer their business to growth. About 40% of the mid-market businesses are interested in predictive analytics software, according to Tachaisle survey. The following are the top applications of business intelligence.
Data visualization
One of the areas of business intelligence applications is in data visualization. This is the process of presenting data in visual graphics, which makes it easier to understand and comprehend. The main goal of data visualization is to enable different people in the business to understand the textual and number information more clearly through visual presentations. Businesses can use graphics to display their sales trends in different periods. Graphical data presentations are essential in making comparisons in business performance.
In addition, data visualization should also be able to stimulate the viewers’ engagement and entice them to capture the details in whole. For instance, a drill down of the sales data entails navigating through the details such as accessing individual product sales in a particular region, and individual sales representative performance details for a particular period of time.
Reporting
Another area of BI application is in reporting. Small businesses can make use of financial reporting and forecasting software tools to understand their financial performances. Furthermore, small businesses like other entities do not operate in “vacuums” meaning that they are in a real business environment where data sharing is essential. One of the aspects in which data is required to be shared is in the field of research. Research is very important as it helps businesses know where they are now and where they are heading.
Knowledge management
BI is also used in knowledge management by business intelligence analyst. Small businesses need to participate actively in knowledge management in order to achieve their set goals. There are knowledge management software systems, which are used in learning management as well as regulatory compliance. Take for example a case where customers walk into your store and don’t buy anything. This doesn’t mean that since there are no sales and customer information that is entered into the databases, the business should not know more about the behaviour of those customers.
Businesses can use the CI systems to carry out surveys and use that data to make inferences as to why the customers are behaving in such a manner. It is also imperative to understand that not all business intelligence tools are applicable to every other small business and therefore, a thorough research and advice should be sort to establish the best viable BI for each small enterprise business entity.
Exploitation
Last but not least, business intelligence is used to measure performance. Like the large corporate, the small businesses need to know where they are today in terms of performance by comparing their previous data, current data and future expectations. This is where business intelligence systems come in handy.
Businesses can have very huge data stored in their systems but if this data is not analyzed to produce key beneficial information, which can be used to make decisions and change business processes for the better, then it remains useless data taking up storage resources for the company. Small businesses need to realize that such data produced by business intelligence software can be used as a tool for reorganizing their business processes.
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