A corporate video is one of the modes of communication, which a business can use to further its growth, profitability and customer satisfaction and this is why corporate video companies are essential in your business success. As businesses strive to increase their profit margins, videos can be used as tools of boosting sales. Different video media production can be developed for a company and each of these corporate video creations can be used in enhancing business performance and sales growth.
They can be used as training and instruction videos, safety videos, financial results videos, promotional and advertising videos as well as product launch videos. Businesses can also develop business event filming as well as live and on-demand webcasting with help of corporate video film companies.
Below are top 10 ways in which businesses can use the services of corporate video production companies to further their business sales.
1. Train your employees with aid of training video production
Whereas you can train your employees with other media such audio training materials, use of videos production is one of the most effective ways. Workers grasp, understand and comprehend the concept and subject of discussion more easily, fast and clearly when presented in graphic motion form.
Corporate training videos can impart great knowledge and skills in sales lead generation and customer relations. They can be used to train production workers on how to produce quality goods. These types of corporate video trainings help in tapping new customers, enhancing customer satisfaction, improving sales and attaining good returns on investment (ROI).
2. Elaborate your brand with e-Commerce videos
You can develop corporate video production for your e-Commerce application, which can help communicate your brand to the consumers more clearly. Whereas photos present 2 dimensional features, on the other hand, video productions can show 360-degree of a product. This offers a better visualization of the product. These videos can be used online or they can be used in exhibition stands to reach out to consumers and communicate the brand. This helps in influencing the buying behavioral of the consumers.
3. Use compelling video ads on your website
With statistics showing that 60% of all traffic on the internet emanates from online videos, this means that marketing video ads developed by professional a videographer are essential tools for a business to boost its sales. When these videos are embedded on websites, they help usher in the audiences and they also help in converting the leads into sales. You can use corporate video ads done by an expert corporate video company to enhance the conversion rate of your website landing page. This means increased sales and improved profitability.
4. Create convincing customer Testimonial videos to reach audiences
The buying behavior of consumers can easily be influenced by viewing testimonials of what kind experience other consumers have had with your products and services. When you present these corporate video production screenshots in exhibitions, conferences and trade shows, you are linked to hook the audiences and they can be carried away by what other customers say about your business.
This can easily contribute to making a buying decision and it is a good way in which you can increase your business sales. You can use the videos on webinars and other on-demand shows to showcase your business, its culture, products and services.
5. Present your new product launch with cutting edge videos
When you have a new product to introduce in the market, there are different ways in which you can do this. Corporate video production is one of the most exciting ways to present the new product whether in exhibitions or trade shows. In your business reception area, you can create an interactive point where customers waiting to be attended can have a view of your products and services.
The newly launched product can be presented in such a setting where many customers pass before they reach your business offices. This can help the consumers know more of any products your business has released in the market. Visual presentation grabs the eyes of the audiences quickly and strongly.
6. Film your special events to reflect your brand
Whether it is employees’ end of year party, a new product launch, or workshop video production and presentation, you can film that event and use it as a tool of increasing sales growth. When employees see such special events where the company has excelled previously, they are able to put more efforts in their production and sales obligations.
7. Educate your consumers with use of videos
When you are designing your corporate video production, you need to know your audience. This will help you prepare a video that will communicate the message across properly. Depending on the type of audience, you can change the tone of the video content while retaining the overall theme.
A video production that presents a launch of a product for young people may not have the same tone as a video that is produced for the adult audience. This will ensure that the message about the product is understood clearly by the consumers. These consumers are more likely to buy your products when they understand its formulation features, ingredients or its characteristics through visual aid.
8. Make use of quality videographers
The video you use is a brand image of your business. It speaks something about your business. In order to stand out of your competitors, you need to create video productions that are of the highest quality. Using a high quality video production company can earn you good reputation from the audiences.
It also improves your image to the consumers. The consumers would like to be associated with a brand that shines above the rest. Your corporate video leaves a lasting impression for your business and must professionally be done whether it is a video ad, a training video, a new product launch film or a company overview/descriptive video.
9. Develop an outstanding corporate overview video
Overviews are descriptively the launching point of many companies and this is perhaps the first video that a company develops. You can develop a short video that gives an overview of your business in just 2-5 minutes and give what the audiences want to hear about your business.
The video production may entail a brief history of your company, introduction of the executive and senior management team, its location, facilities and the key products and services. This corporate video helps portray the image of your company to the consumers and it can help create confidence and increase clientele base.
10. Reach your audiences with Video News Release (VNR)
Video news releases are like press releases. They are ideally 90 seconds or so videos that your company distributes in television channels so that they can be aired in news programs. These video press releases need to be created thoughtfully so that viewers can feel them as original news stories. This not only helps strengthen your brand name but also helps in increasing consumer confidence and sales growth.
These corporate video news releases can be produced by featuring professional actors who perform as news correspondents. The professional actors may also feature as experts who are interviewed by news anchors bringing a feeling of real and true experience.
In a nutshell, corporate video production is not an easy undertaking that can be done by neophytes. It requires a high degree of expertise in creative video services to enable a videographer develop a video masterpiece that has interesting storyboard, engaging quality images and sound effects as well as convincing video tone and content.
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