Banners have for many years been used as medium of adverting in business and today, they continue to create brand name awareness and market products and services. But, why have banners remained a preferred method of advertising for all businesses? Creating your brand name awareness is quite demanding as it entails bringing out every aspect of your business ranging from the business culture, your products and services, to your communication system.
When advertising your products and services or creating brand name awareness, you can use banners as an effective way of developing your brand identity. Vinyl banners are limitless and can be used in a broad spectrum of events. They are used in decorations, as well as advertising. They are used in celebrations such as birthdays, graduations, weddings, and political rallies, to reach the audience. They are also used by event sponsors to advertise activities such as sports, expos, or parades to the audiences.
For the business to business (B2B) advertisement needs, these vinyl banners have gained popularity and this is because of the following reasons;
They are recyclable: The promotional materials can be reused over and over again. This is why they are used for advertising products and services in a more cost effective way. You only need to buy and design one sign instead of several signs throughout the year.
Easy transportation: They can be moved from one place to another. You can place them on one street for a period of time and subsequently move them to other locations within a city to be able to reach many audiences.
Ability to attract audiences- The designs of the vinyl banners easily grab the attention of the people and coupled with their ability to strategically place them is vantage points; you can instantly reach the audiences. These promotional materials have instant directional sign effect. You can place them in building entrances; hang them along the highways and on top of buildings.
Branding ability: The promotional materials have the ability to enhance your brand through their exceptional design. You can design 3 dimensional effects banners with sharp colors and incorporate your business logo. People can easily remember the logo design and seek to associate with it in future.
In addition, these banners are durable and not easily damaged. They can withstand extreme weather such as strong blowing wind and rain water. They are also resistant to direct sunshine meaning they don’t fade away and thus are ideal for outdoor advertising. The materials present a professional design because of the shiny finish and durability, which prevents the edges of banner material from wearing out. This in turn brings back credibility and trustworthy to your business.
Yes, a solar superstorm is inevitable, said Professor Paul Cannon, the chair of the Royal Academy for Engineering study group on solar superstorm impact assessment. Before examining the impending sun solar superstorm, it is important to briefly explain what exactly a solar superstorm is. As the name suggests, a solar superstorm originates from the sun and is caused by ejection of tonnes of billions of particles and protons, which travel at extreme speed of a million miles per hour.
A sun solar superstorm is expected to happen in the near future and it could cause damages on electricity grid, GPS systems, satellites systems and aviation. Mobile network communication may also be affected. The earlier nations get prepared for this impending solar storm, the more that are able to minimize the damages.
Cutting communication could cost business and nations a lot of losses. Similarly, if countries have to go without power because of damages or blackout caused by the sun superstorm this also translates to immense losses. The avionics communication systems could also be threatened and this implies that airline operations may be halted owing to threat.
Solar superstorms occur between 100 and 200 years and the last major storm was witnessed in 1859, the Carrington event which was named after the British astronomer Richard Carrington. This was the last true sun solar superstorm.
According to the patterns in which these storms occur, there has been no major superstorm since then and only minor ones have occurred. It seems like the time is ripe for a major superstorm to strike. The report released by the Royal Academy of Engineering- Extreme space weather: impacts on engineered systems and infrastructure, warns that nations should get prepared but not panic.
Most of the superstorms miss the earth and they travel harmlessly into space. It is estimated that only about half of those storms that travel towards the earth interact with the environment and cause some damages. Otherwise, about half of those waves do not cause damages.
These storms are regular occurrences and although most of them do not reach the earth’s atmosphere, some do and could cause damages. There have been such solar superstorms, which have reached the earth, and one is the Carrington Event, which occurred in 1859. This was the last major superstorm, which affected telegraphy operations in Europe and North America.
There have been other small storms, which raised the levels of atmospheric radiation in 1956, 1972, 1989 and 2003. Major sun superstorms occur after every one to two centuries and if they reach the earth, they could cause extensive damages including polarizing satellite communication.
According to the report released by Royal Academy for Engineering headed by Paul Cannon, a superstorm is inevitable. It will strike in the near future causing damages on national grid, satellite communication and mobile networks.
In addition, passengers who could be flying may get exposure to a dose of radiation though it may be insignificant. The academy report suggests that UK needs to create a Space Weather Board to oversee impact assessment from superstorm. Apparently, it is not possible to predict the occurrence of the storm more than 30 minutes before it happens.
However, the report has noted that people should not panic but instead they should be prepared. When the sun solar superstorm strikes, it could damage satellites and some may never recover. It will also cause damages on transformers and knock down power line causing major blackouts.
