Statistics show that over 60% of all traffic on the internet today originates from online video contents meaning that a marketing video ads are very essential tools in your marketing strategy. A website is embedded with video ads attracts a higher ranking by the search engines like Google and Yahoo and this can easily help increase sales in your business. However, the ability of your corporate video to deliver good results in achieving sales growth is based on many factors which range from the design aspects of the video, through the level of engagement and the type of channels where the video is submitted.
It also depends on how you measure your video ad performance and adjust to the prevailing demands in online video ad creation and marketing. Nonetheless, when the business video ads are used intuitively, they can deliver very good results. Below are top ten ways in which you can increase your sales through use of corporate video;
1. Design engaging online video ads
The design of your business video ad is the building block for an effective video. There are different corporate videos, which can be prepared such as training videos, special occasion videos and advertising videos. All these require varying designs in order to fit their applications. To enhance the effectiveness of your online video ads, you can consider animated videos for instance, which influence the viewers greatly than the traditional 2D or 3D videos. The videos should be created by professionals so that they bring out the best qualities that are required for a corporate video advertisement.
2. Know your audiences
Before you embark on any video creation, you need to understand the audiences, which you are targeting. This is one aspect which helps define how the audiences will respond to your video ad. If you do not know your audience and their likes and dislikes, you are likely to create a very high quality video but which does not yield any results. You need to influence your audience viewers and convert them into leads and then into sales. This needs to be done intelligently. The message you put across should fit well to the cadre of audience you are reaching out to.
3. Make your online video short, precise and targeted
Before you create your video, you need to understand how the audiences behave when they are viewing videos online. According to a survey carried out by Poll Position, it showed that 54% of the interviewees think that 15 seconds is the acceptable that they would dedicated to view an online video ad from YouTube, Google Video or any other video channel. 12% of the participants said that 30 seconds would be suitable for an online video ad.
The poll involved 1,179 participants and the general message put across by the interviewees is that patience is low in regard to viewing commercials on the internet before consumers can access the information they want. It is recommended that a corporate video should run between 2-5 minutes depending on the content being put across to avoid abandonment by the viewers. Before, viewing a video ad, the viewers check the time it runs.
4. Optimize your online video on the website
The way in which your video is embedded on the website determines how it will perform. The ranking of your online video ad by the search engines like Google will depend on many factors such as the title and description tags, views and frequency, likes and dislikes, flagging, sharing, comments, age of video, video responses, subscribers, favorites, inbound links, and embeds.
Your corporate video helps in creating inbound links to your website. The keywords, titles, and description tags for your videos should be relevant, creative and unique. Tags help search engines to crawl your site and readers to find your web pages.
5. Engage viewers in your video ad
Your video should be able to engage viewers from the beginning to the end. This is because, if the viewers abandon the video, they will not get the message put across and will also not be able to visit the main website page. The first 15 seconds of your video will determine if the audience will continue watching the video or not.
The first seconds should spark curiosity among the viewers to continue watching. The opening part of your corporate online video should be compelling in both personality and content. The personalities should usher in the viewers and ask a question that teases the rest of the video. The content should start with a quick recap of what is to come thereafter. In the video, you need to create short attention spans that hook the readers and keep them engaged. You also need to use “call-to-action” phrases.
6. Put your video on the first page
Viewers may not have the time to navigate through other pages and it is good that the video is embedded on the first page. The video helps create an image of your business. The first impression lasts and this can help redefine the kind of response that you get from the viewers. In addition, the video helps create confidence among viewers, which can easily influence the buying behavior.
7. Submit your online video ad to social bookmarking
There are plenty of social bookmarking sites which you can submit your online video ad such as Digg, StumbleUpon, Delicious, and SocialMaker. The aim is to increase the level of viewership for your video, which helps increase inbound links to your website. The more quality links a website receives, the higher it is ranked on the SERPs.
8. Don’t just rely on YouTube, diversify your video ad channels
In order to increase the level of viewership of your corporate online video, you should not rely on one channel. There are many channels that you can upload your video. YouTube is the most popular video platform for creating video engagement on the internet and it has a total of 81.9% of the total embedded and linked videos on the internet. It is followed by Vimeo with 8.8% and DailyMotion with 4%. My space has 1.1%. Other video channels you can consider are such as Yahoo Video, Google Video, MySpace, Flickr and Blip TV.
9. Ensure consistency in your video ad
Viewers will not want to see the same video clip over and over again every time they visit your site. You need to ensure that you keep on changing the video themes while still capturing the right message to pass across to the readers. This will ensure that they remain engaged in your site.
10. Measure your video ad performance
One of the most effective ways in which you can succeed in internet advertising and marketing including corporate video marketing is to measure the performance of your video ad. This gives you a direction on where you are heading in your video campaigns. It can help you change tactics in the video design as well as content presentation. There are many analytics tools you can use such as the YouTube analytics. This tool provides deep insights about your video, content, as well as the audiences. The tool helps you prioritize video optimization and measure impacts of new strategies that you have applied.
In essence, when you apply the above tips, you can greatly increase the performance of your corporate online video ad and build confidence within your audiences. This increases the traffic in your websites and enhances the conversion rate of your landing page. What this means is that you increase sales and returns on investment (ROI).
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