For the Small Micro Enterprises- SMEs, there is still a challenge in internet marketing and with the ever shifting demands in online marketing; there is a need to keep molding your small business marketing strategies. Small businesses are dragging to optimize on Internet marketing despite the huge opportunities being offered. There are existing, and emerging trends in small business marketing on the Internet, which could help SMEs optimize on the huge potentials of clientele base found on the Internet.
These are;
- Keep content centric – although new Internet marketing techniques will keep to edge their way in, content will remain the king in online small business marketing. Apparently, have changed the way content influences website ranking. There are many things used by Google algorithm to rank sites for example, the user experience created by your site, to what extend your site is being shared on social networks, and how much time audience readers are spending on your site, and so forth.
- Rethink social media marketing- if you thought that Facebook and Twitter are too informal for your business, and then you are definitely missing it out. If a customer got a good deal from your business, it will probably be discusses on Twitter. You also need to join the discussions and pull the crowd, respond to the discussions and create more strong points to strengthen your brand. And the Google+ is something you need to target for small business marketing.
- Switch to Google local search search/google maps- perhaps this was created for the small business marketing. This tool will help your business get noticed. What you need to do is list your business correctly using Google places. Google will favor businesses that have completed their profile with video and photos.
- Google AdWords for SMEs- the small business marketing experts can utilize the pay-per-click AdWords. With Google local search, the trends on Google AdWords applications are shifting and small businesses can now take advantage of this tool. If you create an AdWords campaign specifically targeted to your local area, your ads will appear only when people in your geographic area use Google. This improves AdWords campaigns results. This is especially true with statistics showing that 61% of local searches in the US results to purchases.
- Online reviews for social signals- there is a shift in customer buying behavior, and statistics show that about 63% of social media users are using reviews on consumer rating to get information on products and services.
- Accountability through social media- Google is relying on reviews that are offered on social media as a way of ranking websites. And SMEs need to take social media seriously in their small business marketing activities.
- Shift to cloud computing- this is an essential tool that SMEs need to utilize. Cloud computing uses networks of remote servers hosted on the Internet. You can store and manage data on cloud rather than using conventional shared local servers. You only need an Internet connection to access cloud options. It offers data scalability, reduces costs and has more accessibility.
- Utilize apps- people are now turning to use of smartphones to access the internet. The QuickBooks Mobile on iPhone and Android will help create invoices and access customer data.
All said and done, you need to track your website performance with the free web tracking tools. Whether a blog site or a website for your small business marketing, you need to know how many people are getting to the site and what they are doing on the site. These free tools are such as CrazyEgg, Google Analytics, SiteMeter, StatCounter, and GoStats.
Use of search engines in advertising is proofing an effective tool for boosting business sales and creating awareness. The digital edge has revolutionized the aspect of marketing and advertising in the business portfolio. With an ever-increasing competition, business organizations are constantly repositioning themselves in a bid to achieve a competitive advantage. Marketing and advertising is one of the profound ways of improving on business sales volumes.
Internet has edged out the marketing and advertising from the conventional forms of advertisement. With the large number of consumers accessing the internet, it is evident that businesses are shifting their attention to the internet advertising. Some of the main search engines on the internet are Google and Yahoo. For instance, Google is one of the search engines that have gained popularity.
The main marketing products in these search engines are Ad words, pay per click and Search engine Analytics' channels, which help in tabulating the effectiveness of the advertisement programs. These kinds of ad products are designed to suit different clients with different advertising needs. Ad word is one of the most advanced and commonly used types of internet marketing tools. This usually entails the so-called Pay Per Click (PTC) advertising. It mainly takes into account text and images in its content presentation.
Banners are a common information presentation tools in Ad words. This type of advertising is cheap as it incorporates tailor-made advertisement. The sizes of the banners differ depending on the contents to be presented to the audience. To reach the intended audiences and hence the clientele, the Ad words advertisements are group into regions. For instance, there is local, national and international. It also depends on the kind of product and the targeted market niche. Ad Sense adverting programs are tailored to suit those businesses that have websites blog pages.
One imperative aspect of Ad Sense is that it amalgamates text, image and video advertisements on the sites. Due to this integration of different forms of information presentation, it is able to penetrate the clients buying behaviour and influence their purchasing decision. Ad Sense has the (PTC) and per-thousand-page views.
The effectiveness of this kind of adverting has to be measured. There are statistics, which are used to analyze how many of the targeted audiences who view a particular advertisement through the Ad Sense are able to make buying decision. The tabulation of these statistics aids the webmasters and website owners to be able to establish the effectiveness of the Ad Sense adverts.
For example, Google applies the Google Analytics (GA) to establish and analyze the consumer information. This program gathers and puts together information, which is used to establish the origin of the audiences, the time one was on the website and the geographical distribution of the audience readers. This program is used to establish how Ad words and Ad Sense are impacting on the consumers.
In a nutshell, it is worthwhile noting that the ability of a search engine to achieve the desired marketing and advertising results, the ad programs should be able to reach and impact on the consumer behaviour. Many internet users could visit a website or an advertisement banner but the results are unimpressive. This is because perhaps the wrong consumer segment is targeted.
Although seo forums are discussion platforms, nonetheless, these forums can be utilized as tools of generating targeted traffic to websites. The seo forums bring together a community of audiences and experts in internet marketing where they share ideas, trends, and search engine seo tips. Audiences can learn from the experts by asking questions, which are best answered by the professionals in search engine marketing.
If you are an expert in particular topic on internet marketing, you can share your knowledge and expertise with the other audiences. This way, you can build a community of followers, which you can convert to customers. This is one way in which you can use the many opportunities available on the internet to tap the huge clientele base provided by internet.
The popularity of internet forums where experts in different fields exchange their ideas, expertise, advises, opinions, and other information with audiences has grown in the recent past. Today, you can learn different aspects on particular topics by engaging with the professionals through the online forum discussions. A seo forum is mainly concerned with topics that discuss aspects of search engine optimization.
In order to seek optimum benefits by participating in these online media platforms, there are a number of seo forum tips, which can help you tap a substantial traffic from the forums. Below are 5 tips that can guide you to maximize the benefits of online marketing forums in generating website traffic;
1. You should take part in as many forum sites as possible if you want to build a community of followers whom you can turn to customers. The more seo forums you take part in, the more you get to understand all about search engine optimization. Similarly, the more forum sites you engage in, the more traffic you are likely to generate in your website.
2. You also need to contribute to topics, which you are knowledgeable in so that other audiences can know your expertise. They are likely to follow you and see what more you have to offer in seo marketing.
3. You need to raise questions that you feel you have no thorough knowledge about. There are contributors who are experienced in virtually all SEO aspects whether it is design or technical aspects such as CSS and HTML coding. Some of the contributors in these forums are professionals running seo companies.
4. You need to use forum signatures at the end of a post that you submit. Forum signatures act as links that help direct visitors to your website where they can be able to see your products and services or even learn more about seo service.
5. You also need to participate in list of forum sites that are recognized by search engines. Forums that do not allow "do follow" attributes receive more link credits from the search engines and can help you generate inbound links to your website.
In a nutshell, when you participate in seo forum discussions, you need to be strategic so that you exploit the benefits of SEO. You can benefits by learning SEO techniques, strategies and tips to help enhance your web design and the ranking of your site by search engines. You also get the opportunity to build a community of followers whom you can convert to leads and then to sales.
Almost every business owner wants to have a website for internet marketing. This is because; business owners have realized the benefits, which are offered by the internet such as search engine optimization. However, the challenge is that, search engine optimization is not easy and requires a lot of insights on how to use the right metrics and techniques to have your website ranked on the top pages.
Participating in SEO help forum can equip you with great online marketing skills that you can use to push up the ranking of your site by search engines. In addition, you can also learn how to optimize your landing page to increase its conversion rate. The forum seo sites attract a group of professionals in online marketing who are willing to share their views and knowledge and this can be an ideal resource tool for you to learn more about online marketing and in particular SEO.
You can ask Search engine optimization related questions that you need to get answers. You will be able to get answers from fellow forum webmaster participants who have excelled in search engine optimization. Moreover, you also contribute to topics, which you have more knowledge in and this helps you build a community of followers whom you can convert to customers. Because these forums attract business people seeking for marketing ideals, it can be a good form of B2B marketing.
Similarly, when you participate in the forums, you can learn about the dangers of using blackhat SEO techniques. A successful search engine optimization is that which is organic, natural or whitehat meaning that the ways applied in search engine optimization are ethically acceptable by the search engines like Google, Yahoo and Bing.
Natural or organic SEO gains more credit from search engines like Google and it brings long lasting results whereas blackhat techniques can easily lead to ban of your site by the engines. From the forums SEO discussions, you are able to develop great skills that you can apply in your website marketing. What this means is that you learn SEO techniques and tactics which you could otherwise have sort for paid professional to offer the same.
Although affiliate marketing continues to be one of the top methods of making money on the internet, it is only benefiting a few marketers. The main reason why people fail in this business is not because it is difficult to carry out but because the aspiring marketers do not follow the strategies needed to succeed. Whereas it is easy to make fortunes with affiliate business, if you do not follow the tactical methods, you are like to flop and quite before you have earned any dollars. It is true that many people have registered in multiplies of sites only to end up throwing their hands up.
The trueth is that companies are willing to offer great rewards in form of commissions for those who manage to influence customers to make buying decisions. Today’s consumer is very selective and needs to be vanished with information about products and services they intend to purchase. You need to motivate them and lure them to make a buying decision. This is where things no nuts when affiliate marketers try to venture in this lucrative business. Below are simple steps that will help you succeeding in your affiliate business;
1. Chose the right affiliate program
The building block to succeeding in affiliate business is to choose a reputable affiliate programs that can make you money. With the proliferation of affiliate businesses on the internet, this is not easy. There are programs that will promise easy ways of making money but when you start selling the products, you hardly make any tangible sales.
Many people rush to choose a program based on the commission it offers. Although the higher the commission you get, the more money you can make, the main question is; are the products or services sellable? One thing you can determine that an affiliate business will make you money is to check for the sell-through rate. This is the rate at which the merchants are able to convert lead prospects into sales.
2. Dig down to find a good niche
When choosing the right niche to do affiliate marketing on, you need to ensure that it does not pose a lot of competition. For a neophyte in affiliate business, it may be challenging to flourish amidst an environment dominated by the big professional affiliate marketers. You may be faced with problems to draw traffic in your blog or website because of the huge competition. There are niches that have been described as hotly contested and they include mortgages, credit cards and cancer treatments. You need to choose a less competitive yet a lucrative niche that can make you money.
3. Create a blog content that matches your affiliate product
When you are selling products, you need to create content that will provide more information about the goods and services. It is essential that you have a product that you have tested or have interest on. This way, you will provide useful information which can guide the readers of your blog to visit the merchant site. Your blog draws traffic which is directed to the merchant website.
The more relevant, interesting, educative, and informative your blog content is, the more you will get targeted traffic which is likely to make a buying decision. In addition, you may be asked by prospective buyers to provide more information about features, pros and cons of the products and this should give you an opportunity to showcase your knowledge about the product. If you do not use the product, you may not be able to give any useful comments.
4. It’s essential to build your list of customer
In most cases, affiliate marketers direct their traffic to the merchant sites and do not keep their records. Building a list of prospects can help you in selling your affiliate products. Marketers often think that since they are selling other people’s products, they do not need to create their own lists of customers. This is a mistake because you need to occasionally make follow-ups on those readers and invite them to visit your blog to check for new products or running promotions.
5. Keep your blog or website tidy
The clarity of your blog site will show professionalism and the ability of the readers to get the information they want easily. Clustered and crowded sites often confuse the readers and they are likely to abandon your blog site. The banners should be placed in vantage points where they can be easily clicked by the readers. You image and reputation can be boosted by clarity of your site.
6. Measure your results
You need to measure that traffic that visits your blog and against that which proceeds to click on banners. Tracking the performance of your blog site and the activities of the reader can help you make key decisions and adjustments to resolve issues which may be impairing you from realizing good sales from an affiliate business.
7. Do not put your eggs in one basket... consider several merchants
Whereas it is not advisable to have excess merchants in an affiliate business, the marketer should emphasize on two or three merchants. When you spread your marketing efforts to only a few merchants, you are more likely to get better results than having many merchants or just one merchant. With a few merchant, you can position their banners in your site without causing distractions.
If you are running an email marketing campaign, you need to ensure that the email mass software application is optimized for email inbox. Email campaigns experience problems and it is thought that the most challenging aspect in mass email software application is not the use of HTML code but delivering the content.
Different email reader programs interpret email campaign contents differently. If you read emails regularly in your smartphone, you may probably know that it can offer an awful experience in displaying the content. Email newsletters delivered through mass email software look superb when in the inbox but because smartphone screens are small, the newsletters are squeezed on those tiny screens and this can cause problems.
The newsletters distributed through mass email software can be distorted with narrow columns, fonts, and broken layouts. When using mass email software for your marketing campaigns, you need to emphasize on design for mobile devices. Considering the large number of users using smartphones to read their emails, it is necessary that mass email software campaigns look at these issues.
The mass email software should cover the fundaments of designing and building a smartphone or mobile-friendly email marketing. Getting your email newsletters display properly on mobile devices is as essential as ensuring that it reads well in long-standing email clients like Googlemail and Outlook. Email marketers who are not tracking which devices their subscribers are reading their mails or those who are not optimizing their emails for mobile devices stand losing out in their mass email software applications.
How an HTML-coded email displays will vary from one inbox to another. For example, while the default android email program or client that appears on Google Nexus is believed to have a superior CSS support, the Gmail client program that is also shipped with the handset is likely to ignore styles within the tags and it cannot make head or tail of many run-of-the mill CSS2 properties.
When you use mass email software, you need to ensure that these aspects are addressed. Your email should not be wider than 600 pixels and keeping the size less than this helps display the content properly in all email clients including the mobile phones. The iPhone preview pane is 320px wide and Blackberry is about 360pixels. Most mobile users scroll horizontally to enable them view the content delivered through mass email software in a better way, but an email wider than 600 pixels may not fit on one pane and therefore will not display correctly.
When using mass email software program, the images included in the newsletter or other contents need to be about 480 x 480 pixels or smaller. Moreover, as you use the mass email software, you also need to clean up your plaintext. You need to give attention to your plaintext by switching the view of your newsletter campaign in the top right corner to plaintext rather than code view.
Because of the large number of email clients, security setting, and browsers, it is difficult to know how JavaScript is received when sent through the mass email software. JavaScript not only causes browser problems at the recipient’s end but it is also stripped out of the email. Therefore, it is better you avoid JavaScript in the mass mail software application.
Dubious high yield investment companies stealing billions of dollars from consumers every year in what appears to be a cold-blooded theft. Even the internet giants who should be shielding consumers from these malpractices are continuing to promote the sites. Search engines and electronic money transfer sites are some of the organizations who could help curb the menace but apparently, these sites continue supporting the perpetrators.
Internet seems to be the most vulnerable environment for consumers with billions of dollars being stolen from consumers. I am not talking of the high-end classic theft such as phishing and cyber crimes but about dubious websites that are operating freely and undeterred. They are using business models that never work, and they promise internet users of getting rich fast.
This never happens anyway, but why are the sites being allowed to continue operating yet they can be stopped. With so many complaints online, nothing seems to be happening yet consumers from all over the world are losing money?
Who owns 2 dollar clicks site yet this site is supported by one of main electronic money transfers. And, what about Ad Click Xpress, which has changed its name multiple times yet it is soliciting for people to continue pumping their dollars into their program. Surely, who owns the internet and who controls it?
Remember that ;
HYIP Scams stands for 'Have you idiot potential?'
Ad Click Xpress is one among the surviving Scam sites on the internet. If you are an internet user whether a seasoned marketer, a publisher, or just another fellow looking for ways to earn online, then you need to realize that the road to success is not easy. I have learned from experience and would like to strongly warn people who are desperately searching for ways to earn online to refrain from sites like Ad Click Xpress. I am deeply touched and very much concerned how people are losing money including myself who has years of experience working online.
I must attest that the internet lacks a comprehensive regulation and international jurisdiction that can work around to protect internet users from the merciless acts of thieves and robbers who continue to reap from where they haven’t sown. In this article, I will feature a site that is not new to many. This is Ad Click Xpress, and if you have been following the happenings of Profit Clicking, you clearly understand what I mean.
Ad Click Xpress was born after the collapse of Profit Clicking early this year. Profit Clicking was born after the collapse of Just Been Paid, and the list of evolution goes on. What has been happening is that this is the same website or dubious business that has been rebranding itself. If you understand business law, when a business rebrands, it is technically very difficult to pursue any legal means to address issues with the company.
Now, the problem is that these Internet thieves are scamming people, and continue to flourish and trap unsuspecting Internet users with very enticing advertisement and emails. If you look at the complaints posted on the internet, they are many but when you go to the website of Ad Click Xpress, what you find is a collection of very inspiring testimonials from some people who might have benefited or are paid to give such testimonies.
Why don’t we see the negative complaints being posted on the testimonials page? Simply this cannot happen. If websites like Zeekler Rewards collapse, there is no way sites like Ad Click Xpress will survive. It is just a matter of time before you lose your hard-earned money the cruel way. My friends, I am appealing and pleading with you to you keep off from all those ad clicking sites before you regret for the rest of your time.
If you have already registered, don’t waste your time because these businesses do not have any model of successful operation. In fact, they are “Ponzi schemes” that benefits a handful of people while millions lose their dollars. What people fail to understand is that these sites are crowded with millions of users who are willing to risk a few dollars. Many of them start with about 10 or 20 dollars because they fear they will lose their money, which anyway happens at the end.
If you consider that there are millions of users, when you multiply those numbers by about 20 dollars, you get thousands of dollars being swindled from willing users. The reason why I term the users of these sites as “willing users” is because they know they are risking their money on platforms that do not work. Did you know that the owners of these sites depend on the traffic or the users who register with their sites?
The more users they have, the more traffic they get. Now, this traffic is what is called “useless traffic”. Well I perceive this as “Useless traffic” because these are users who are not registering to seek for products and services. So when you ask them to click on sites, you only hope that they will find something interesting to buy products or register to other website.
This does not happen because all these users are here to make money from something they do not understand, and which does not exist in the first place. Therefore, the owners of the sites are dwelling on the wrong traffic. This is why all these site fail before they disappear with people’s money.
The publishers who advertise on these sites fall under the same category of dubious sites. About 90 percent of all websites advertised through sites like the Ad Click Xpress are themselves dubious. They are also seeking for ways to con people. This is why you find sites like 2 Dollar Clicks and other Ad Clicking websites featured here. You will also find systems that claim to make thousands of dollars being advertised at Ad Click Xpress, and which never work, at all.
So what is the point here? If you have registered with Ad Click Xpress, it is time you quit and stop your engagement with this site. You can remember how Profit Clicking used to say…. “A million dollars for anyone who can prove that this system is unsustainable”
So who can protect consumers from these websites?
Apparently, scammers are existing on the internet, and they continue to thrive yet nothing is happening. The internet community is giving a blind eye to this kind of carnage yet there is something that can be done. First, Search Engines should not display all sites that have been blacklisted as scams. Those sites should be banned from search engines completely.
Secondly, all electronic money transfer companies doing business with these scamming website should be put at task to explain why they are doing that, and be compelled to immediately close the accounts and members receive their refunds. I would like to give a big applause to PayPal which has shown exceptional commitment in barring such scam businesses.
All electronic money transfer business should refrain from engaging in business with these scam sites. I am raising an alarm to the internet community, and it is time the world works as one community and put an end to this carnage. Internet theft is becoming a threat that has deadly repercussions to economies that terrorism. Why are the world’s leading economies or countries keeping quiet of a risk that could destroy their economies?
If you have any website that has swindled your money, kindly blacklist it on this page. I want the world and particularly internet users to see how internet scam sites continue to thrive and flourish while they steal money from the poor and hopeless. If you want to learn more about Ad Click Xpress scams and complaints, just type this query Ad Click Xpress scams, and you will find many complaints put forward by people who have lost money through this site.
