Essential Marketing Strategies for SMEs

For the Small Micro Enterprises- SMEs, there is still a challenge in internet marketing and with the ever shifting demands in online marketing; there is a need to keep molding your small business marketing strategies. Small businesses are dragging to optimize on Internet marketing despite the huge opportunities being offered. There are existing, and emerging trends in small business marketing on the Internet, which could help SMEs optimize on the huge potentials of clientele base found on the Internet.
These are;

• Keep content centric – although new Internet marketing techniques will keep to edge their way in, content will remain the king in online small business marketing. Apparently, have changed the way content influences website ranking. There are many things used by Google algorithm to rank sites for example, the user experience created by your site, to what extend your site is being shared on social networks, and how much time audience readers are spending on your site, and so forth.

• Rethink social media marketing- if you thought that Facebook and Twitter are too informal for your business, and then you are definitely missing it out. If a customer got a good deal from your business, it will probably be discusses on Twitter. You also need to join the discussions and pull the crowd, respond to the discussions and create more strong points to strengthen your brand. And the Google+ is something you need to target for small business marketing.

• Switch to Google local search search/google maps- perhaps this was created for the small business marketing. This tool will help your business get noticed. What you need to do is list your business correctly using Google places. Google will favor businesses that have completed their profile with video and photos.

• Google AdWords for SMEs- the small business marketing experts can utilize the pay-per-click AdWords. With Google local search, the trends on Google AdWords applications are shifting and small businesses can now take advantage of this tool. If you create an AdWords campaign specifically targeted to your local area, your ads will appear only when people in your geographic area use Google. This improves AdWords campaigns results. This is especially true with statistics showing that 61% of local searches in the US results to purchases.

• Online reviews for social signals- there is a shift in customer buying behavior, and statistics show that about 63% of social media users are using reviews on consumer rating to get information on products and services.

• Accountability through social media- Google is relying on reviews that are offered on social media as a way of ranking websites. And SMEs need to take social media seriously in their small business marketing activities.

• Shift to cloud computing- this is an essential tool that SMEs need to utilize. Cloud computing uses networks of remote servers hosted on the Internet. You can store and manage data on cloud rather than using conventional shared local servers. You only need an Internet connection to access cloud options. It offers data scalability, reduces costs and has more accessibility.

• Utilize apps- people are now turning to use of smartphones to access the internet. The QuickBooks Mobile on iPhone and Android will help create invoices and access customer data.

All said and done, you need to track your website performance with the free web tracking tools. Whether a blog site or a website for your small business marketing, you need to know how many people are getting to the site and what they are doing on the site. These free tools are such as CrazyEgg, Google Analytics, SiteMeter, StatCounter, and GoStats.