If you are running an email marketing campaign, you need to ensure that the email mass software application is optimized for email inbox. Email campaigns experience problems and it is thought that the most challenging aspect in mass email software application is not the use of HTML code but delivering the content.
Different email reader programs interpret email campaign contents differently. If you read emails regularly in your smartphone, you may probably know that it can offer an awful experience in displaying the content. Email newsletters delivered through mass email software look superb when in the inbox but because smartphone screens are small, the newsletters are squeezed on those tiny screens and this can cause problems.
The newsletters distributed through mass email software can be distorted with narrow columns, fonts, and broken layouts. When using mass email software for your marketing campaigns, you need to emphasize on design for mobile devices. Considering the large number of users using smartphones to read their emails, it is necessary that mass email software campaigns look at these issues.
The mass email software should cover the fundaments of designing and building a smartphone or mobile-friendly email marketing. Getting your email newsletters display properly on mobile devices is as essential as ensuring that it reads well in long-standing email clients like Googlemail and Outlook. Email marketers who are not tracking which devices their subscribers are reading their mails or those who are not optimizing their emails for mobile devices stand losing out in their mass email software applications.
How an HTML-coded email displays will vary from one inbox to another. For example, while the default android email program or client that appears on Google Nexus is believed to have a superior CSS support, the Gmail client program that is also shipped with the handset is likely to ignore styles within the tags and it cannot make head or tail of many run-of-the mill CSS2 properties.
When you use mass email software, you need to ensure that these aspects are addressed. Your email should not be wider than 600 pixels and keeping the size less than this helps display the content properly in all email clients including the mobile phones. The iPhone preview pane is 320px wide and Blackberry is about 360pixels. Most mobile users scroll horizontally to enable them view the content delivered through mass email software in a better way, but an email wider than 600 pixels may not fit on one pane and therefore will not display correctly.
When using mass email software program, the images included in the newsletter or other contents need to be about 480 x 480 pixels or smaller. Moreover, as you use the mass email software, you also need to clean up your plaintext. You need to give attention to your plaintext by switching the view of your newsletter campaign in the top right corner to plaintext rather than code view.
Because of the large number of email clients, security setting, and browsers, it is difficult to know how JavaScript is received when sent through the mass email software. JavaScript not only causes browser problems at the recipient’s end but it is also stripped out of the email. Therefore, it is better you avoid JavaScript in the mass mail software application.
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