AdWeek, an advertising
trade publication reports that
consumers are spending 25 percent of their time
on handheld devices or mobile phones while businesses are only allocating 12
percent of their advertisement budgets towards mobile advertising. What this
means is that there is a huge discrepancy when it comes to customer behavior and
how companies market to the customers. Businesses that adapt to these changes
will see more money streaming in. Businesses need to discover ways in which
they can enhance the mobile experience of users. They need to use tools that
can help them step up the engagement of customers in mobile devices across
different platforms, channels, and operating systems (OSs).
That's where app store optimization and app marketing can help
you. This article will present to you the top 10 app marketing tools for mobile
success.
You can use mobile application marketing tools to obtain all of
your app marketing purposes.
1. Apptentive
Apptentive was created to make it simpler for companies to develop
stronger relationships with their customers. They found that most tools were
either reactive or too pushy. They wanted to use software to create an
enjoyable experience for firms to not only begin conversations with their
clients, but also listen to them, react accordingly, and utilize insights
obtained to develop more customer-centric experiences.
Appentitive's solution includes shifts in emotion from consumer
experience to get back customers and activates fans at scale. Using
machine-powered knowledge and specific targeting, Apptentive assists business
brands to capture actionable sentiments and review from the 90 percent of
customer voices typically missed and instantly converts that feedback into
action.
2. Localytics
Localytics' purpose is to set people at the core of brands'
digital engagement - giving personalization and meaningfulness in all
activities. They aspire to be the secret behind the digital businesses that
brands have with their clients, helping them to create strong, more successful
associations.
Some of the world's best-known names, including Bose, HSN, The
Weather Channel, Comcast, and Fidelity, use Localytics to do what everyone
understands is possible. However, there is no different solution that has been
able to solve: How to use intelligence and data to make every client feel
appreciated and valued.
3. Tapstream
The world's biggest apps depend on Tapstream to scale and optimize
their app marketing. It helps app creators in all verticals understand who
their most loyal users are, where they are from, and how to get more users like
them.
Tapstream cuts down all metrics on a per-campaign basis. See the
firm's engagement, conversion rate, and LTV for every channel. Measure how LTV
varies between virally-acquired users, competing for mobile ad networks, and
even different social sites. All this data is shown in a simple cohort
examination report, making Tapstream's dashboard your new best friend.
Moreover, Tapstream campaigns will also display in iTunes Connect App
Analytics.
4. Google AdMob
AdMob makes getting revenue simple with in-app ads, actionable
insights, and reliable, easy to use tools that improve your app business. As
one of the biggest global advertising networks, it can fulfill your ad requests
from everywhere in the world. Maximize the value of every pattern across all
the systems with the latest monetization technology. AdMob assists in
transforming the hard work into earnings from around the world with traits like
multiple currency support, high fill rates, and country-level mediation.
It also helps you to connect your app to Firebase to open new
insights that will assist you in gaining more and making more useful apps.
Businesses can even build customers in Firebase to segment their users, then
view results to understand which ones are earning them the most profit.
AdMob offers quicker analytics and reporting traits such as ad
request level revenue information straight in Google Analytics for Firebase so
that the business can make more suitable choices for their app.
5. AppsFlyer
AppsFlyer offers you the tools you need so that you
can drive your marketing success. Since a business can only trust its marketing
outputs if it’s confident with the data input, AppsFlyer works hard to bring
the most accurate attribution data within the industry. It also allows you as a
marketer or business owner to attribute every touchpoint within the user
journey. The accuracy of the data ensures that marketers can deliver reliable
results.
The platform allows you to engage your customers or
users where and when it matters most. You
can measure ad spend as well as app engagement to that you identify your true
marketing ROI; you can protect the ad spend against
mobile fraud using tools provided in the platform. AppsFlyer brings different
tools that business owners and marketers can use including OneLink that helps
with link building, Protect 360 that prevents fraud in mobile ads and
Audiences, that helps segment and manage audiences from a central point. Therefore, AppsFlyer comes with a marketing
stack of tools to improved performance in marketing and advertising.
The platform empowers you to use
consider a holistic view of the customer or user journey across different
channels and devices or platforms.
6. Appfigures
Appfigures is a reporting platform for mobile application creators
that makes all of your worldwide reviews, app store sales, ad data, and hourly
rank updates into one spontaneous and informative recording solution
collectively.
Appfigures incorporates all of the data that's related to your
apps in one suitable place. It automatically sends your reports, baking them
into comprehensive charts and statistics that quickly make sense. Appfigures
even emails your statistics to you, taking the app store to your inbox.
Appfigures also examines all App Stores around the world, tracking your apps'
reviews and ranks, linking all of your data to view clearly.
7.
Firebase
Firebase is an A/B testing tool that allows
businesses to optimize their app experience by making it easier to not only run
and analyze but also scale product and marketing experiments. The tool gives a
business owner the power to be able to test changes occurring to their app’s
user interface (UI), engagement campaigns, and app features to find out if they
produce results like increased revenue and customer retention before rolling
out the app or website product.
A/B testing works along with Firebase Cloud Messaging (FCM) to
help test various marketing messages. It also works together with Remote Config
to help test changes occurring within an app. According to Gartner, customer experience is a
battlefield for many businesses. Therefore, businesses need to discover unique
ways to keep their customers engaged and improve their engagement experience.
With Firebase A/B testing, it helps you determine the
most effective wording as well as messaging settings you can employ to bring
users into your app or website. It allows you to find better ways in which you
can re-engage your users. A business can safely roll out new features within
its app or website because it has been tested. Firebase A/B testing gives you
an opportunity to work with a small subset of users first to test things out
before you can roll out new features of a website or application. It is a
crucial tool because it will allow you to boost your level of customer engagement.
8. Mixpanel
A product analytics tool, Maxipanel
helps you to convert leads, engage your customers, and retain them. It allows
you to use data to help grow your business. The use of out-of-the-box reports
makes it easy for your teams to develop reports that help monitor the key
performance indicators (KPIs) and dig deeper to analyze the behaviors of users
in order to deliver better campaigns and products. It allows your business to
find out why customers are behaving the way they do with the use of data
science.
Mixpanel data models help identify behavioral
changes in users and report that to you so that you can be able to discover
what drives your key performance indicators up or down. This way, you are able
to take appropriate action. You can easily discover what behaviors are leading
to a particular goal, for example, a purchase – how are your customers behaving
before they can make a purchase? How do they behave when you upsell them or
what is making them be loyal to your brand?
The tool can allow you to boost the performance of
marketing campaigns by allowing you to target specific user groups or segments.
9. App
Annie
App Annie is a tool that helps you reach, engage, and
convert leads. It allows you to gain deep knowledge regarding your market so
that you can make informed decisions and launch campaigns successfully on your
website or app. You can navigate complex decisions like app store optimization,
user acquisition, and monetization in a confident manner.
The app provides a thorough app market data that helps
you maximize the returns on investment of your mobile campaigns. You are able
to reach your target audience through mobile so that you engage them. Using in-depth
data that the app gathers regarding patterns and interests, market trends, ad
network performance, competitive strategies, and other elements, you are able
to create a targeted advertising campaign to help maximize your ad dollars.
10. Branch.io
Branch is a tool that helps businesses to increase mobile revenue-building
enterprise-grade links to help acquire users, engage them, and measure their
actions in different devices, channels as well as platforms. It will ensure
that you have a better performance within each channel across email, ads, apps,
and web.
The tool will handle all the complexities associated with links allowing
you to get better results. It allows your links to work across each platform as
well as channels. Your users can be delivered precisely where you want them.
For example, the users can be directed to land on the landing page, on the
product page, or the shopping cart page. Branch is
also able to capture every customer touchpoints within the different platforms,
channels and operating systems (OS).
Concluding
Now that you know about the top 10 app marketing tools for mobile
success, you can pick the application that seems best for you and get your work
done efficiently as well as quickly and correctly according to your preference.
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