The application of sales contests is one of the most rewarding for the sales manager and his team and this is because these contests produce positive results in achieving sales targets. The sales team is the driving force for the business revenues since it engages in developing new product sales opportunities and influencing the consumers and turning them into buyers. A sales job is certainly one of the most challenging. This is because a company is under pressure from the company owner to meet to particular sales targets.
On the other hand, the sales manager and sales executives have to work behind the clock to ensure that every tactic is a “selling” strategy. A sales contest will make your team to;
• Gain recognition for exceptional performance
• Build team spirit
• Set the right performance standards
• Make the sales job more fun and interesting
• Feel like winners
• Provide a baseline for sales performance improvement and training
The contests have been viewed as motivational factors, which make the sales team more vibrant thus being able to go past their limits.
However, managing sales contests is never easy as it requires constant interaction, assessment, monitoring, and morale creation for the team to be able to achieve projected sales goals. With the managers in the office and the salesmen and sales ladies on the field or on the internet doing the job, for the sales manager, it is a difficult moment to put up the team to its optimal performance.
Close interaction, appreciation, commenting, pin pointing essential things and also checking on the performance of the sales team leaders is the most challenging thing. A sales manager can easily lose control of his sales contest team if there is no that interaction. In order to be able to organize your sales contests smoothly and successfully, you can use an innovatively and intuitively designed software system.
The system helps you build a high impact within the shortest time possible. With this system, you can rally behind your sales team to ensure that it realizes more sales opportunities; it’s able to launch new products, and close more sales deals.
The sales figures can exponentially grow with the use of the software system. The software allows for application of an incentive behavior where the sales manager makes use of different attributes of the program to create the best rewarding program.
For instance, leads, opportunities, events, tasks and chatter features are applied. This means that you can develop different reward schemes for the contest team such as the sales person who has acquired the most business leads, a sales person who has obtained a breakthrough in creating new opportunities for products and services.
Sales contests rewards can also be organized through particular events or certain completed tasks. Through the analysis of the performance of the sales persons, a chatter reward is one of the easiest, effective, and most interactive ways to keep your team in high spirit. You can reward almost immediately when a certain peculiar achievement or success is achieved by a sales employee.
You can decide to reward that sales person through the chatter with very encouraging message and approximate reward to keep him or her motivated and determined. The system also streamlines the prizing and awarding and the sales manager can add prices that he or she feels can best motivate the team. Through the system, the eligible entries are automatically entered into the contests.
The administrators of the contest including the sales manager are able to view the leaderboard and updates of the team members that have gained entry into the contests. The interaction with the sales team through the system enables each member to view their performance. They are able to set targets based on their achievements. The sales manager has one-on-one contact through emails and chat platforms to try and motivate each individual member.
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