Wednesday, November 20, 2013

UCam247 IP Camera Review

The UCam247 IP camera is designed for indoor and outdoor application providing remote viewing. This camera is ideal for people who are on the go, and would like to know what is happening in their homes or business premises. The Wi-Fi IP enabled camera will allow you to view footage of activities within premises when you are away. The conventional IP cameras are difficult to assemble and access but with the simplicity of UCam247 IP camera, homeowners and business persons can easily set these security surveillance equipments.

These cameras have simple and efficient procedure of setup, which means that in no time, you can have them running.


What are the benefits of the UCam247 IP Camera?
•    Allows easy remote viewing from external locations
•    It is Wi-Fi IP enabled for easy monitoring when on the go
•    Can be accessed online from different browsers
•    Dedicated iPad and iPhone app for smartphone users
•    Easy installation and no computer needed on-site

With the increased use of mobile devices and tablets, homeowners and business persons can use the state-of-the-art UCam247 IP camera to remotely monitor their premises anywhere, anytime. The UCam247 is a new outdoor camera that complements existing indoor surveillance cameras.

These outdoor cameras are connected to a router and will be up running and recording footages almost immediately you install them. Moreover, these cameras are designed with high-definition features meaning they are able to capture images with clarity and no grainy footage.

Features of the UCam247 camera

This camera has a wide range of features, which include;
•    Motion sensors
•    Infra-red night vision
•    Long-range wireless capabilities
•    Optional email alerts
•    2-way audio
•    Android and iOS integration with free Live stream app

The motion sensors of UCam247 cameras can send email alerts and the SD card slots allow clips to be sent via the internet for convenient view by the owners. For people who are leaving their premises for a short while or for a long period, this would be an ideal security surveillance equipment to integrate in their home security systems.

Whether the entire family leaves for a traditional summer holiday or you are frequent business flyer attending important meetings out of the country, you can stay updated of the security situation in your home or business premise. You can install the camera at homes of elderly people who need close monitoring and ensure that they are safe.

Similarly, you can install these cameras in children’s rooms to act as baby monitors for the safety of your kids. Use of UCam247 provides a comprehensive surveillance system whether you need to watch your kids play or monitor the elderly persons who need more security. These sets of cameras are a necessity for people who are concerned about the safety of their home properties and relatives or business assets.

With easy integration of IP networks, it is even easier to get timely data and footage of what is happening in homes and businesses when the owners are away. This can go a long way in enhancing the security in premises as well as safety of people living or working in the premises.


Tuesday, November 19, 2013

Twitter, Facebook, YouTube, LinkedIn... Still Untapped by Big Companies

Social media is greatly influencing consumer behaviour and if the top marketing bosses in the fortune 500 companies are going to remain out of the social platforms, it means that their companies are being discussed behind their doors and no responses to the comments. Companies can build their reputation through social media because this is where live discussions are aired out and viewed as well as responded to by millions of audiences.

In fact, consumers have gained confidence with the recommendations they get from their peers through these social media discussions, which eventually affect their buying behaviour. Perhaps one question that needs to be answered is; are the senior companies still underestimating the power of social media platforms?

In a recent study by Brian & Company, it showed some interesting findings, which implied that customers who engaged with companies over social network platforms were more likely to spend about 20 to 40 percent of their dollars with those companies when compared to other consumers who did not interact with the same companies through social media. What this means is that there is a deeper emotional influence to the buying behaviour of consumers through social media.

Nonetheless, social media spending is said to double within the next 5 years among the big fortune companies. In a survey conducted in US involving close to 500 chief marketing officers-CMOs, it showed that marketing bosses in big companies were considering increasing their spending on social media from the current 8.4 to 21.6 percent in the next 5 years.

Big consumer goods companies like Coca Cola, Procter & Gamble, Heineken and others are expected to be major contributors to the increased spending. P&G has been working on a $10 billion dollar marketing budget and it plans to spend about 20 percent of that amount on social media. In the past, big companies have not put a lot of attention on social media spending but they are slowly beginning to discover that they cannot do without these social channels.

Consumers are spending huge amount of time on social media and big companies need to reciprocate this trend. In order to measure the impact of social media on economies of scale, it is imperative that companies refrain from calculating direct financial gains realized from social engagement and perceive these channels as tools of brand awareness. In essence, although it looks as though the future is bright for social media integration in big companies, there is still more that needs to be done.

The fortune 500 companies should show a frontline role in making use of social media and this can be demonstrated by the CMOs or marketing officers joining the discussion groups in these social sites. Social networks are no longer a B2C or B2B engagement platforms but rather a person to person (P2P) relationship. With about 20 chief marketing offices of the Fortune 250 companies having already joined the twitter.com social network, it means others should follow their footsteps.  But how long will it take for the fortune 500 CMOs to really embrace and realize the power of social media and their personal contributions on these platforms.